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A Team Representing Organizational Culture

Companies Organizational Culture is under stress-test due to Covid-19

Organizational culture & purpose are two of the mains important differentiators that companies have to address in order to move the business forward. Nowadays, to achieve results on that field, it has become even more challenging. Imagine yourself addressing organizational culture & purpose with a distributed remote team? 

PwC believes that the core of business success is directly connected to the organization’s purpose. The challenge is to make sure that the whole organizations, especially in the leadership decisionmaking process, the company culture is used as a guide.  

The power of a well defined organization culture

DB1 Culture
DB1 Global Software – Organization Culture Code Pillars


When I first joined the DB1 organization, it was loud and clear to me: 

DB1 is a Purpose-Driven company, results are highly expected, but it shall never be at any cost. Our actions are oriented by DB1 Culture Code, and we need to respect it and make sure we behave within those principles and values. 

DB1 purpose expresses how the organization intends to act, evolve and transform itself. I remember one of the first video calls to the entire organization to discuss the whole pandemic scenario and how it would most likely impact all of us. The call was full of toughloveclear communication and guided by DB1 Culture Code. The company would not harm any employee, client or the community, but our employees needed to be ready for war, going the extra mile whenever needed. I am going to confess, I felt like a spartan. 

A spartan from the movie 300

How can an organizational culture survive through the challenges?

Getting back to the subject, the pandemic put organizational culture at a stresstest. Before, it was easier to shout out loud that the company also cared about its’ employees, clients and the community. However, in times like this, it is when the organizational culture should flourish! 

Brilliantly, DB1s’ employees engaged with EVOA, a local start-up accelerator, and the local government, trying to figure out ways to help during this critical situation. At DB1, we are very proud of the real-time management maturity and knowledge that we have on our software development projects, therefore, why not provide all that knowledge to this project? Helping the Health System and the local government to manage and tackle the COVID-19 evolution in our city. 

As result, all involved parties were able to deliver an MVP platform to provide real-time covid-19 KPIs to the local government and the Health System. Now, how about to provide the same level of openness and information to the community as wellSo, they did! 

A screen from notifica saude
The MVP platform


DB1 also provided its’ robots  – TINBOT – to support the reception work at hospitals. People can ask TINBOT how to prevent from COVID-19, what the symptoms are, why the virus has that name, the reason for wearing a mask, among other questions. Besides, TINBOT interacts with patients, through talking, singing and even telling stories and jokes. A huge gig in the pediatric department! 

The robot Tinbot

The pandemic isn’t simply bringing out the best of organization culture, it is helping them to forge it. Leaders have the chance to shape, strengthen and power their organization cultures to achieve greater results and impacts. 

Therefore, leaders have to understand the value of purpose in the workplace and how to engage better with their teams. 

Value of purpose in the workplace:

(Percentage ranking in their top 3 priorities)

Graphic from the value of purpose

As employees are working from home, and the office as we know is most likely to be dead, organization purpose and culture will play a central role. 

Organization culture will guide teams to the same direction, even though working from a distance. Culture and purpose will keep the company engines working to achieve greater results. 

Lets all be purpose-driven, working for a purpose-driven company. The chances to all of us live in a better world will be higher. 

If you want to discuss more about organization culture or getting to know more about our real-time project management expertise, send me a DM. 

Kind Regards. 

 About the author

Wagner Lopes is passionate about KPIs with strong communication skills, result-oriented, working through a consultative approach to generate reliability and to build a relationship with stakeholders. Outside-the-box-thinker with an entrepreneurial way of work.


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